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Meet the Founder

Luca Fiorini is the Founder & CEO of Piovra Group LLC.

Born and raised in Milano, Italy, the global capital of fashion and design, his upbringing was surrounded by beauty and art. Luca developed at an early age a unique attention to details, and a natural eye for symmetry and perfection. He attained a degree in Economics & Management from Bocconi University, as well as a Marketing & PR degree from UCLA.

With over 10 years’ experience in venue management and operations, event production, high-end catering and business development for several private and corporate clients such as T-Mobile, Lionsgate, Pandora Media, Snapchat, Maserati as well as many other luxury brands and Fortune 500 companies Luca formed PIOVRA GROUP with a vision of delivering flawless, perfectly executed events and brand activations for the high-end segment as well as representing and consulting for one-of-a-kind event venues in the Los Angeles area.

His drive, passion and ability to effectively engage people and see opportunities around every corner have allowed him to help venue owner and event clients reach their goals by exceeding their expectations.

Style is the mark of what you are in what you do
— Luca Fiorini